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The internet is ever-changing which makes it hard for marketers to keep up with it. Because of its fast-paced and volatile nature, even the most experience marketers are caught off guard with the newest internet trends. Over the past few years, there is a shift towards inbound techniques as a marketing tool. Businesses seem to be finding more success creating original content rather than re-publishing other contents. This is mainly due to more benefits associated with publishing original content. With original contents, there is more growth and brand recognition. Here are my predictions on the next trends for online marketing in 2015. 1. Content marketing will continue to grow One of the main reasons why content marketing is so effective is it allows companies to show what they’re all about. With content marketing, it is possible to establish authority and gain trust from consumers. Creating valuable content and sharing it in several channels is good way to gain exposure for your products or services. Content marketing makes it possible to build rapport with its targeted demographics and develop a loyal following. The most popular avenues for content marketing are social media, newsletters, article directories, blog sites, videos and other websites. Using one or several of these channels to expose your contents, your business will build exposure within the industry. A well written content can become viral and can give exposure to your company. So instead of just trying to concentrate on just one type of marketing, it is better to focus on all forms of marketing. Content marketing should definitely be included in your main marketing strategies if you want to build rapport with your potential customers. 2. Social media marketing will become a lot more complicated Social media marketing is a fairly new type of marketing compared to other more traditional types of marketing. Because it is a new type of marketing, there were limited options with regards to marketing on social media. However, with the popularity of social media across all demographics, Facebook and Twitter will surely find a way to give more options to users. Marketing on social media will become a vital part of every marketing this 2015. Compared that to today where social media marketing is just limited to buying ads and exposure on social media. Surely, there will be a lot more options for users this year. Google+ is already pushing out several marketing tools and soon enough, Facebook and Twitter will follow suit. 3. Interactive content will rule the internet It is not a surprise that interactive contents get more clicks compared to traditional contents. That being said, interactive will flood the internet as soon as the internet speed is sufficient. The only reason why interactive contents were not as popular today is because of the limit on internet speed. Right now, internet speeds are improving, websites will have an incentive to include images or videos on their content. Look at the sudden rise of popularity of Buzzfeed and Pinterest. Both of these content sites have one thing in common – they are both image-centric websites. They use images effectively and place related images wisely throughout their content. Some articles aren’t even that good but because of the emphasis on the image, they still receive a lot more clicks than usual. The continuous improvement of internet speeds will mean that more and more businesses will include images and interactive contents to their articles. This trend will become popular to the point of it becoming the norm. 4. Less is more When you look at the most popular companies over the internet, you will notice one thing. That is – every company seems to be favoring simplistic design today. Gone are the days when companies use flamboyant designs to attract potential customers. Simpler is better in today’s standard. It is even recommended that you use the simplest and the most straightforward way of marketing. Note that this doesn’t only apply to web designs and products design. You need to be straightforward even on your newsletter and emails. The faster you can get your message across, the better. Everyone has a hectic schedule today so it just makes sense that every content you post should be short. Take note that this does not necessarily mean that it should be less informative. Just make sure that your article is compact with information and summarized in the right parts. 5. Mobile browsing is here to stay Because of the widespread usage of smartphones and tablets, it is necessary for companies to create content that can be accessed easily on mobile browsers. When majority of people own smartphones with capability to connect to the internet wherever they are, it is a necessity to have a mobile version to cater to this new market. Mobile web is necessary because it provides better viewing to all mobile users. It offers faster loading times, larger fonts, more accessible content, and shareable contents. All of these characteristics are needed to have mobile browsers coming back for more. If a business or company fails to adapt to this mobile trend, they can lose their customers. When other companies are beginning to offer mobile versions of their website, you should do as well. As the shift from traditional PCs and tablets to mobile devices continues, companies that do not offer this mobile alternative will likely to lose customers. Conclusion When you consider everything you read on this article, one thing is certain – the ability to adapt to new concepts in marketing is essential for success. If you can somehow future-proof your marketing, you can ensure that your brand will continue to succeed and be popular.
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AuthorThis is Martha. I am a blogger that is interested in SEO and internet marketing. I've been doing small research on how to effectively extend your reach as a business. I will post articles on this blog to help my business owning readers improve their business process. ArchivesCategories |