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When Google Plus was first launched in 2011, it received mixed reactions. It was Google’s attempt to challenge the king of the social media which is Facebook. Unfortunately, Google Plus didn’t succeed that much in the social media industry.
Despite its underwhelming presence upon its inception, Google+ does still continue to improve itself to make for a better competition to Facebook and Twitter. True enough, because of the constant updates Google puts out for Google+, it has become quite popular. Right now, Google+ is used by many professionals because it is a community filled with creative minds. It is an avenue for professionals to tackle new ideas and explore new boundaries. Google+, once a social media dedicated to personal use, became a more professional social media almost overnight. Fast forward to today and you can bet that all businesses have their very own Google+ page, Google Local along with other Google services. For businesses, having several social media profiles is mandatory if they want to stay relevant on the internet. It certainly helps that Google+ is tied in with the biggest search engine company. It makes for an even greater payoff for a business. Advantages of Google+
In order to compete with other social media platforms, Google+ has to be innovative. It needs to introduce a new way of doing social media. Google has to make people go to Google+ and experience more. Google is a big company and because of this, it had a lot of new ideas when it comes to social media and how you interact with people. With the introduction of Google+, posting a status for only a select group of people is possible. This function can be referred to as ‘circles’ posting. Circle is basically just a group where you can add people. You can add one person into several of your circles; it all depends on you basically. There are a lot of functions exclusive to Google+. Some of the most popular ones are live streaming on YT, Google Hangouts (live chat), Google+ Sparks, upload photos on the cloud and decide what to do with it later on. Basically, you can do everything you do on Facebook on Google+ with some additional functions that you will not find elsewhere.
With Google+, you can use headlines and descriptions to accompany your posts. You can even format your own posts and have it displayed the way you like. In other social media platforms, the choice is so limited that your posts will look very generic. In Google+, you can be as different as you want to be. Have your own style and create personalized posts that show your real identity.
When Google+ was launched, mobile web surfing was just on the rise. During this time, most websites do not have a mobile web to accompany their desktop site. This can be problematic since desktop sites are slower to load and have the tendency to freeze up on some mobile browsers. Google took notice of this problem and developed a separate mobile version of Google+ wherein it offers lower data rate, faster loading times, and mobile friendly design. Today, almost every site has a separate mobile version. With how fast and how accessible the internet is today, it is understandable.
Google is a big player in future technology. There is no company that is better than Google when it comes to visionary and future technology. Google+ can be a part of that future. If it is, you can be sure that owning a Google+ will payoff in the future.
If you look at Google+’s design, you can see that it is futuristic. The interactive blocks, the pictures, and the animated GIFs all makes for a futuristic design. It is aesthetically pleasing to put it simply. It has been that way ever since its inception and is continually being improved upon. It is a breath of fresh air when compared to other social media platforms. Its format is easy to navigate, sort of like an online magazine - very different from your traditional social media setup. Even though Google+ isn’t beating other social media platforms in terms of user numbers and active logins per month, it is hard to deny its effectiveness as a marketing tool. It is a great tool to help with all your marketing needs. Apart from this, Google has invested a lot on Google+ so you better expect constant updates and upgrades over the years. Google will surely not give up on this product seeing as it has already invested at least $500million on it. Just keep your Google+ account active. Sooner or later, you will reap its benefits.
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AuthorThis is Martha. I am a blogger that is interested in SEO and internet marketing. I've been doing small research on how to effectively extend your reach as a business. I will post articles on this blog to help my business owning readers improve their business process. ArchivesCategories |