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Marketing either online or offline is essential if you want to keep growing your business. Even if you don’t want to expand your business, marketing is still needed to keep relevance in your industry. Despite this fact, many businesses are still clueless on how to market themselves. Most are content in giving out fliers and posting banners within their area of service. While these methods may very well be effective, they are not cost-effective at all. When you look at billboards for example, you are only gaining exposure in a small area. Similarly, fliers and coupons would only get you so far. For your business to gain exposure, you need something far bigger than these old marketing techniques. Promote your business using today’s technology Many businesses make the mistake of sticking to the marketing scheme that led to their success. That marketing scheme they used may have led them to succeed. However, using older marketing schemes in today’s world is extremely backwards. Most of the old marketing strategies don’t work anymore. They are being overtaken by the more advanced and sophisticated marketing strategies. The Internet Marketing in today’s world is essentially aiming to gain exposure using the most cost-effective strategies available. What I mean by cost-effective is that the scope of the campaign is much bigger but it cost much less compared to other forms of marketing. To be able to do this, you need to market using a media that is used by everyone and is available anywhere on the planet. Currently, there’s only one media that is capable of doing this. The internet. The internet is big – it is so big that you can find anything you want in there. Just use the search engines when searching for something and related results will turn up, just like that. This is what made the internet so popular in the first place. The ability to search anything instantly is a cool ability to have. Now, in a time where even mobile phones has access to the internet, internet marketing is more sensible than ever. Imagine the power to market your product to thousands, or even millions of people without needing to leave your office. Isn’t that amazing? Here are the benefits of using internet marketing for your business Benefits of internet marketing Worldwide access Using the internet, you are given access to biggest library of information in the whole world. You are also given the chance to interact with basically anyone who has internet access. Having the ability to show your product to thousands upon thousands of users will increase your chances of generating a sale. Apart from that, you can always target your demographics to get a better conversion rate. Cheap Internet marketing is fairly cheap. So cheap that you can run several campaigns using only a fraction of what you will spend should you decide to use billboard ads. It is even more effective than using billboard ads, so there’s that. You will basically get more from your money if you decide to use internet marketing. Everybody uses it Everyone in the civilized world has used the internet, or at least has an idea of what it is. Basically, everyone can be a potential customer, given that they belong to your targeted demographic. What this means for your business is the potential for expansion is bigger when you use the internet as your main marketing tool. Efficient Compared to other forms of marketing, internet is less time consuming. Much of internet marketing is done automatically so you don’t need to put much thought into it. The only real thinking is needed when you are planning your marketing strategy. After that, you can go full automated which is far more efficient than any other modern forms of internet marketing. Conclusion Businesses have been using marketing for thousands of years, knowing or unknowingly. The fact of the matter is, marketing is essential to keep your products or services relevant on the market. If you fail to market your product, they will get less exposure and this can lead to them being phased out by the competition. Today, when everything is interconnected through the internet and other forms of media, it makes sense to use them as a tool to expose your company. It really is simple. The more people that can see your product, the more people are going to potentially buy. If you devise a smart and carefully thought internet marketing campaign, you are going to expand your business in no time.
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The internet is ever-changing which makes it hard for marketers to keep up with it. Because of its fast-paced and volatile nature, even the most experience marketers are caught off guard with the newest internet trends. Over the past few years, there is a shift towards inbound techniques as a marketing tool. Businesses seem to be finding more success creating original content rather than re-publishing other contents. This is mainly due to more benefits associated with publishing original content. With original contents, there is more growth and brand recognition. Here are my predictions on the next trends for online marketing in 2015. 1. Content marketing will continue to grow One of the main reasons why content marketing is so effective is it allows companies to show what they’re all about. With content marketing, it is possible to establish authority and gain trust from consumers. Creating valuable content and sharing it in several channels is good way to gain exposure for your products or services. Content marketing makes it possible to build rapport with its targeted demographics and develop a loyal following. The most popular avenues for content marketing are social media, newsletters, article directories, blog sites, videos and other websites. Using one or several of these channels to expose your contents, your business will build exposure within the industry. A well written content can become viral and can give exposure to your company. So instead of just trying to concentrate on just one type of marketing, it is better to focus on all forms of marketing. Content marketing should definitely be included in your main marketing strategies if you want to build rapport with your potential customers. 2. Social media marketing will become a lot more complicated Social media marketing is a fairly new type of marketing compared to other more traditional types of marketing. Because it is a new type of marketing, there were limited options with regards to marketing on social media. However, with the popularity of social media across all demographics, Facebook and Twitter will surely find a way to give more options to users. Marketing on social media will become a vital part of every marketing this 2015. Compared that to today where social media marketing is just limited to buying ads and exposure on social media. Surely, there will be a lot more options for users this year. Google+ is already pushing out several marketing tools and soon enough, Facebook and Twitter will follow suit. 3. Interactive content will rule the internet It is not a surprise that interactive contents get more clicks compared to traditional contents. That being said, interactive will flood the internet as soon as the internet speed is sufficient. The only reason why interactive contents were not as popular today is because of the limit on internet speed. Right now, internet speeds are improving, websites will have an incentive to include images or videos on their content. Look at the sudden rise of popularity of Buzzfeed and Pinterest. Both of these content sites have one thing in common – they are both image-centric websites. They use images effectively and place related images wisely throughout their content. Some articles aren’t even that good but because of the emphasis on the image, they still receive a lot more clicks than usual. The continuous improvement of internet speeds will mean that more and more businesses will include images and interactive contents to their articles. This trend will become popular to the point of it becoming the norm. 4. Less is more When you look at the most popular companies over the internet, you will notice one thing. That is – every company seems to be favoring simplistic design today. Gone are the days when companies use flamboyant designs to attract potential customers. Simpler is better in today’s standard. It is even recommended that you use the simplest and the most straightforward way of marketing. Note that this doesn’t only apply to web designs and products design. You need to be straightforward even on your newsletter and emails. The faster you can get your message across, the better. Everyone has a hectic schedule today so it just makes sense that every content you post should be short. Take note that this does not necessarily mean that it should be less informative. Just make sure that your article is compact with information and summarized in the right parts. 5. Mobile browsing is here to stay Because of the widespread usage of smartphones and tablets, it is necessary for companies to create content that can be accessed easily on mobile browsers. When majority of people own smartphones with capability to connect to the internet wherever they are, it is a necessity to have a mobile version to cater to this new market. Mobile web is necessary because it provides better viewing to all mobile users. It offers faster loading times, larger fonts, more accessible content, and shareable contents. All of these characteristics are needed to have mobile browsers coming back for more. If a business or company fails to adapt to this mobile trend, they can lose their customers. When other companies are beginning to offer mobile versions of their website, you should do as well. As the shift from traditional PCs and tablets to mobile devices continues, companies that do not offer this mobile alternative will likely to lose customers. Conclusion When you consider everything you read on this article, one thing is certain – the ability to adapt to new concepts in marketing is essential for success. If you can somehow future-proof your marketing, you can ensure that your brand will continue to succeed and be popular. When Google Plus was first launched in 2011, it received mixed reactions. It was Google’s attempt to challenge the king of the social media which is Facebook. Unfortunately, Google Plus didn’t succeed that much in the social media industry.
Despite its underwhelming presence upon its inception, Google+ does still continue to improve itself to make for a better competition to Facebook and Twitter. True enough, because of the constant updates Google puts out for Google+, it has become quite popular. Right now, Google+ is used by many professionals because it is a community filled with creative minds. It is an avenue for professionals to tackle new ideas and explore new boundaries. Google+, once a social media dedicated to personal use, became a more professional social media almost overnight. Fast forward to today and you can bet that all businesses have their very own Google+ page, Google Local along with other Google services. For businesses, having several social media profiles is mandatory if they want to stay relevant on the internet. It certainly helps that Google+ is tied in with the biggest search engine company. It makes for an even greater payoff for a business. Advantages of Google+
In order to compete with other social media platforms, Google+ has to be innovative. It needs to introduce a new way of doing social media. Google has to make people go to Google+ and experience more. Google is a big company and because of this, it had a lot of new ideas when it comes to social media and how you interact with people. With the introduction of Google+, posting a status for only a select group of people is possible. This function can be referred to as ‘circles’ posting. Circle is basically just a group where you can add people. You can add one person into several of your circles; it all depends on you basically. There are a lot of functions exclusive to Google+. Some of the most popular ones are live streaming on YT, Google Hangouts (live chat), Google+ Sparks, upload photos on the cloud and decide what to do with it later on. Basically, you can do everything you do on Facebook on Google+ with some additional functions that you will not find elsewhere.
With Google+, you can use headlines and descriptions to accompany your posts. You can even format your own posts and have it displayed the way you like. In other social media platforms, the choice is so limited that your posts will look very generic. In Google+, you can be as different as you want to be. Have your own style and create personalized posts that show your real identity.
When Google+ was launched, mobile web surfing was just on the rise. During this time, most websites do not have a mobile web to accompany their desktop site. This can be problematic since desktop sites are slower to load and have the tendency to freeze up on some mobile browsers. Google took notice of this problem and developed a separate mobile version of Google+ wherein it offers lower data rate, faster loading times, and mobile friendly design. Today, almost every site has a separate mobile version. With how fast and how accessible the internet is today, it is understandable.
Google is a big player in future technology. There is no company that is better than Google when it comes to visionary and future technology. Google+ can be a part of that future. If it is, you can be sure that owning a Google+ will payoff in the future.
If you look at Google+’s design, you can see that it is futuristic. The interactive blocks, the pictures, and the animated GIFs all makes for a futuristic design. It is aesthetically pleasing to put it simply. It has been that way ever since its inception and is continually being improved upon. It is a breath of fresh air when compared to other social media platforms. Its format is easy to navigate, sort of like an online magazine - very different from your traditional social media setup. Even though Google+ isn’t beating other social media platforms in terms of user numbers and active logins per month, it is hard to deny its effectiveness as a marketing tool. It is a great tool to help with all your marketing needs. Apart from this, Google has invested a lot on Google+ so you better expect constant updates and upgrades over the years. Google will surely not give up on this product seeing as it has already invested at least $500million on it. Just keep your Google+ account active. Sooner or later, you will reap its benefits. |
AuthorThis is Martha. I am a blogger that is interested in SEO and internet marketing. I've been doing small research on how to effectively extend your reach as a business. I will post articles on this blog to help my business owning readers improve their business process. ArchivesCategories |